Creating iOS apps begins with clarity about the audience, the app's purpose, and the problem to tackle in the initial release. A solid discovery phase helps pinpoint the MVP scope, select an appropriate architecture, and steer away from features that look good on paper but don’t enhance actual usage.

After the base is in place, attention moves to how the interface behaves, as well as performance and reliability across different iPhone models and iOS versions. Uniform navigation patterns, careful state handling, and well-planned integrations (payments, auth, analytics, backend APIs) reduce maintenance effort and support scaling after launch on the App Store.